USA NETWORK/PSYCH “NASTY BOYS”

USA asked BODEGA to come up a unique clip driven spot for the Season 7 return of their hit comedy Psych.  So we created an intricate edit, weaving together classic moments from the show with Gus and Sean “singing” the lyrics to a re-arranged instrumental version of Janet Jackson’s iconic “Nasty Boys”. The spot won a Promax Bronze.

 
Agency: BODEGA
Network: USA Network
Show: Psych
Creative Directors: David Gioiella & Adam Reid