SHOWTIME “MAYWEATHER VS. PACQUIAO PROMO”

Directed by Haley Geffen

Showtime Network looked to BODEGA to concept and coordinate this star-studded promo for the “Fight of the Century”. We compiled messages from various high profile stars for this worldwide promo. Bonus footage of Diddy and Mark Wahlberg wagering on the bout went viral – racking up over 200k hits in its first day.

 
Agency: BODEGA
Network: Showtime & HBO
Director: Haley Geffen