RAGU “BRAIDS”

Directed by Dave Merhar

Barton F. Graf 9000 and Ragu asked real parents, in real time, “What’s the most embarrassing thing you’ve ever done to get your kids to eat?”. BODEGA produced these comedic responses, shooting, editing and sharing within hours.  The campaign was a success, adding over 100,000 new fans to Ragu’s Facebook page in less than 24 hours.

 
Agency: Barton F Graf 9000
Client: Ragu
Director: Dave Merhar