NBC SPORTS “MOBSTEEL LAUNCH”

Directed by Ben Orisich

We bonded with NBC SN’s Mobsteel team over our shared passion for badass cars, and delivered a launch campaign for their show that is also an homage to Detroit.  The packaging and promos we shot, along with our tagline “Rebuilding Detroit One Car at a Time”, led to the most watched original premiere in NBCSN history.

 
Agency: BODEGA
Network: NBC Sports
Show: Mobsteel
Director: Ben Orisich