NBC/SHELL “ECO-MARATHON”

Directed by Peter Sorcher

Shell’s “Heroes of Tomorrow” campaign shines a light on energy-related innovations. For this three spot co-branded initiative we teamed up with three cast members from NBC’s hit show Heroes Reborn, producing spots that showcase innovative new technologies which represent heroism, empowerment, hope for the future, and the ability of every individual to come together to make the world a better place.

 
Agency: NBC CIA
Client: Shell
Director: Peter Sorcher