BBC AMERICA “MERCEDES BENZ CONTEST WINNERS”

Directed by Haley Geffen

We documented a social media call to action during this co-branded event for BBC’s Top Gear and Mercedes-Benz. Contest winners were given the opportunity to drive AMG editions of top-tier Mercedes-Benz cars at Lime Rock Park, CT. 

 
Agency: BODEGA
Network: BBC America
Client: Mercedes Benz
Director: Haley Geffen