Mayweather vs. Pacquiao Promo
Showtime Network looked to BODEGA to concept and coordinate this star-studded promo for the “Fight of the Century”. We compiled messages from various high profile stars for this worldwide promo. Bonus footage of Diddy and Mark Wahlberg wagering on the bout went viral – racking up over 200k hits in its first day.
A social media project featuring Nike sponsored runner, Robin Arzon, BODEGA director Haley Geffen jumped into the streets of NYC to capture an urban love story that was conceived, produced and delivered within 24 hours. It became an online sensation when released on Valentine’s Day.
BBC America’s Ad Sales team suggested that we blow up a Mercedes AMG Wagon and turn that visual into a spot. They had to twist our arm … but our dreams of blowing up a 200k car didn’t exactly happen. What did happen was a Promax Gold award winner that tells this co-branded story of a soccer mom who veers off course on her way to spin class to test the torque on her new AMG Wagon.
BODEGA was approached by Lansinoh Labs, a global leader in breastfeeding technologies and therapies. The brand had little content available to their users or mom’s considering breastfeeding other than instructional videos and wanted an emotional brand video for social media outreach. Director Haley Geffen was not only a Lansinoh user, but pregnant with her second child when she created and directed “Dear Me” – an emotional and authentic letter from new moms to their pregnant self – and released on Mother’s Day. The individual stories were cut into shorter social media bites distributed over an extended media buy throughout the year.
We interviewed luminaries in various fields from Dick Cheney discussing the Laffer Curve to Steve Wozniak retelling the story of creating the first Apple computer and how CEO, Howard Schultz and Starbucks globalized coffee. It was an on-line and social media success.