Indy 500 2015 Open
For the past five seasons Director Ben Orisich has crafted the Indy 500 opening for ABC Sports and ESPN, featuring stylized driver interviews and action packed racing footage. The event is often referred to as “The Greatest Spectacle in Sports” and this season we created an opening that brings the race car driver’s passionate perspective of the race to the viewer in a very candid and intimate piece.
We bonded with NBC SN’s Mobsteel team over our shared passion for badass cars, and delivered a launch campaign for their show that is also an homage to Detroit. The packaging and promos we shot, along with our tagline “Rebuilding Detroit One Car at a Time”, led to the most watched original premiere in NBCSN history.
World of Tanks