Ken Bone's Fifteenth Minute
Ken Bone wore a red IZOD sweater to the second presidential debate and the rest is internet meme history.
Only a day after the debate IZOD (PVH Corp.) challenged Bodega filmmaker and Executive Creative Director Adam Reid to harness the power of Ken’s sudden fame as a force for good.
Bodega handled all aspects of concept through delivery and only a few days later released the film “Ken Bone’s Fifteenth Minute” on the IZOD YouTube channel. In the first five days of the campaign, media outlets wrote 168 total articles including coverage from ABC, CNN, Good Morning America, Fortune, Forbes, Adweek, and The Hollywood Reporter. With a zero dollar media spend, IZOD received a reach of 800,000,000 impressions that would have cost the brand an estimated 42 million dollars had they purchased them.
Challenged with making audiences rethink what the web can be, BODEGA conceived and produced this spot for Microsoft and their revamped browser built for touch. It stars director Adam Reid’s son Theo as he discovers the world of touch all around him. BODEGA handled every aspect of production and post including the original score.
No Side Effects
BODEGA partnered with intimate apparel brand Warner’s to create this on air campaign for their revolutionary “No Side Effects” Bra. We wanted to make a bra commercial that was honest. It stars real women who can relate to bra-blems like “Sleevage”. BODEGA handled every aspect of production and post on this project.
Just like That
BODEGA director Adam Reid created the very personal film as a gift for his real life wife Nell. It became the first national spot for the Jewish matchmaking site.
Director Adam Reid led this national campaign for Grey NY as a re-launch for Nestlé’s frozen food brand. The campaign, which stars real life night nurse Elizabeth Ryan doing what she loves, was a social media hit and a big pivot for Lean Cuisine who saw sales soar after the launch.